Cafe Quindio cover

Cafe Quindio

Motion design animation for a branded application, aligning it with the brand identity and voice of a well-known Colombian coffee brand.

Motion Design
Animation
After Effects
Illustrator

Project Overview

I developed a motion design animation for a branded application, ensuring it aligned seamlessly with the brand identity and voice of a renowned Colombian coffee brand. The goal was to create an engaging and visually appealing animation that accurately represented the brand's essence and message.

Cafe Quindio mockup

Research

The project began with in-depth research into the brand's identity, voice, and target audience. I then conceptualized the animation, focusing on elements that would resonate with the brand’s core values and aesthetics. This included storyboarding the animation sequence to outline the flow and key scenes. Also, outlining the motion guide principles of animation and the style frames.

Creative process

For asset creation, I utilized Adobe Illustrator, which allowed for precise and scalable vector graphics. These assets were then imported into Adobe After Effects, where the animation came to life through meticulous keyframing, layering, and effects to ensure a smooth and captivating final product.

Styleframes/Assets

Cafe Quindio illustrations Cafe Quindio illustrations Cafe Quindio illustrations

For this project, these were the illustrations used I took some illustrations that aligned with the visual identity of Cafe Quindio, I wanted to make them look friendly and colorful as their packages. Drawing inspiration from the rich culture and heritage of Colombian coffee, I crafted visually stunning motion graphics, highlighting the brand's premium quality and unique story. Utilizing tools and techniques, I brought Café Quindio's vision to life, creating an engaging and immersive visual experience for their audience.

Final Touches

After compelling all the illustrations I made some animations and some text animation as well in After Effects. Furthemore the animation was adapted to different devices and social media to provide different sizes for its publication.

You might interest

    • Let's make something cool!

    I'm currently looking for full time opportunities and I'm always open to chat about design, filmmaking and photography.


    multimedia@angiequevedo.com